Make Life a Little Bit Sweeter
As a practitioner, a mother, a sister, a daughter, a cousin, and a wife, I understand how families come together when health is at stake. Abe & Ida was created to support real families with real needs. Whether you’re growing your family, nourishing yourself, soothing little ouchies, or easing restless nights, we’re here to help. Our products are the same ones we use to care for our own loved ones — crafted to stock your medicine cabinet or apothecary chest with thoughtful, effective solutions.
Our Story
My family immigrated from a small town near the Russian/Ukrainian border to the US at the turn of the 20th century. The patriarch and matriarch were Abe and Ida. Growing up, weekends were spent with aunts and uncles hosting, a whole gaggle of cousins running around, and family always at the center of everything. To this day, I’m often the first text from a family member — for everything from heartbreak to something as small as golfer’s elbow. Abe & Ida is my way of carrying that tradition of family care forward.
The Founder
Dr. Jennifer Shulman, DAOM, L.Ac. has been practicing Chinese Medicine and Herbology for almost 20 years. After five years in practice, a real passion for women’s health and fertility emerged. While pregnant with her first son, she completed her Clinical Doctorate in Integrative Reproductive Medicine in 2015. Dr. Shulman became a fellow of ABORM in 2019 (The Acupuncture and TCM Board of Reproductive Medicine). As a leader/expert in women’s health with an emphasis in fertility, she has been a clinical supervisor and dissertation advisor in Yo San University’s Women’s Health program since 2015. Dr. Shulman has been the integrative doctor at Southern California Reproductive Center, a premiere IVF office in Beverly Hills, since 2020. While pregnant with her second son she co-authored the forthcoming paper: The Effectiveness of Acupuncture on Headaches in Women undergoing IVF Egg Stimulation: A Pilot Study.
Dr. Shulman is a firm believer in the blend of Chinese Medicine and ART (Assisted Reproductive Technology) to provide comprehensive fertility care. Her expertise spans egg quality improvement, cycle regulation, menstrual cramps, timed intercourse, pregnancy support, postpartum care, and embryo transfer prep are daily subjects that Dr. Shulman discusses with her patients. She has personally supported hundreds of embryo transfers at the side of her patients. Dr. Shulman is grateful to be a part of her patients' reproductive journey.