Make Life a Little Bit Sweeter
Patients and practitioners. As cousins, we came together to bring natural remedies from our family to yours based on the wellness challenges we’ve experienced. Our products are clinically backed and used by our loved ones. Developed by families for families.
Our Story
Our family immigrated from Russia to the US at the turn of the 20th century. The patriarch and matriarch were Abe and Ida. For our parents growing up weekends were spent being hosted by various aunts or uncles. A whole gaggle of cousins running around. Family was very important. The first time we cousins really hung out was when we were 13. Having grown up on opposite coasts we'd only met a few times. That spring in DC the connection between the two of us was magical. Like instant BFF's. After that we kept in close contact over AIM. We even managed to study abroad in Florence at the same time. As full-time working moms our desire to create Abe & Ida was forged during the quiet moments between wake windows. Abe & Ida is truly a labor of love.
The Founder
Dr. Jennifer Shulman, DAOM, L.Ac. has been practicing Chinese Medicine and Herbology for almost 20 years. After five years in practice, a real passion for women’s health and fertility emerged. While pregnant with her first son, she completed her Clinical Doctorate in Integrative Reproductive Medicine in 2015. Dr. Shulman became a fellow of ABORM in 2019 (The Acupuncture and TCM Board of Reproductive Medicine). As a leader/expert in women’s health with an emphasis in fertility, she has been a clinical supervisor and dissertation advisor in Yo San University’s Women’s Health program since 2015. Dr. Shulman has been the integrative doctor at Southern California Reproductive Center, a premiere IVF office in Beverly Hills, since 2020. While pregnant with her second son she co-authored the forthcoming paper: The Effectiveness of Acupuncture on Headaches in Women undergoing IVF Egg Stimulation: A Pilot Study.
Dr. Shulman is a firm believer in the blend of Chinese Medicine and ART (Assisted Reproductive Technology) to provide comprehensive fertility care. Her expertise spans egg quality improvement, cycle regulation, menstrual cramps, timed intercourse, pregnancy support, postpartum care, and embryo transfer prep are daily subjects that Dr. Shulman discusses with her patients. She has personally supported hundreds of embryo transfers at the side of her patients. Dr. Shulman is grateful to be a part of her patients' reproductive journey.